The standard women's self defence marketing model is to scare the bejesus out of women.
Step one - provide women with the horrifying statistics that is violence against women. Step two - provide anecdotes of violence against women which unfortunately there is no shortage of. By this time they will be convinced if they haven't been attack or abused todate then it is only a matter of time. That they are defenceless without the aid of the WSD product being offered. Step three - after defining the problem - problem solving 101 - present the solution, the WSD product being offered.
That is a very effective business model. Very effective. But I have a different approach ... which may explain my lack of financial success at this point in time.
I explain that women are NOT defenceless. That Nature equipped them with a sophisticated defence mechanism and that I can prove it. I can prove it because if they were defenceless, they would not be here; we would not be here; the human race would not be here
I prefer to explain to women that Nature did not craft them to be row boats cast adrift in a turbulent sea. No. Nature crafted them to be naval vessels equipped with a sophisticated defence system including a sophisticated radar system - intuition.
This is the basis that WSD courses, and other activities associated with preparing a person to survive a violent encounter should be forced to start with. What can you do that is better than Nature? After all, Nature provided a survival mechanism that has proven highly successful over millions of years.
WSD courses teach to turn fear into anger. Man has constantly used emotion strategically to motivate and support fight behaviour by turning fear into anger. Please ... That is taken straight out of Nature's playbook.
Fight-or-flight is a concept that is understood by most in a limited and flawed fashion, AND, it is a limited and flawed concept itself. Most associate fight or flight with fear, however, Cannon associated flight with fear but fight with anger. Flee when you can, fight if you must. The different emotions motivate and support the different survival behaviours.
Fear into fight in order to support fight behaviour when flight is obstructed - Nature survival 101.
My point is, understand Nature's survival process before you dismiss it.